Launch event for The Surrey Copper Distillery's first ever spirit, Copperfield London Dry Gin, at Charles Dickens Museum, London - part of my corporate photography package

Gin, gin and more gin

OK – so this post isn’t about dating, or dating profile photography. It’s about my first ever experience photographing a product launch in June 2017 – the launch of a gin! What could be better!?!?

The Surrey Copper Distillery

The Surrey Copper Distillery was founded in 2017 by the Smart family.

Dr Chris Smart, the managing director is an old colleague of mine who, promised that one day he’d be in touch to hire me to design him a website (I’ve also been a digital designer since 2004). I had no idea at this point what the website would be for.

I dare you not to enjoy a rhubarb gin with ginger ale!
Dr Chris Smart, Managing Director, The Surrey Copper DistilleryOwners of The Surrey Copper Distillery taking a selfie at their launch event - part of my corporate photography package
Dr Chris Smart
Managing Director and Chief Distiller

Years later, I had an exciting call from Chris asking if I’d be interested in working with them. I jumped at the chance!

I met with Chris and his wife (and co-founder) Professor Katherine Smart, to discuss how together, with Nude Brand Creation we could create an exciting and on-brand digital shopping experience for their gin-loving customers. 

I’d never tried gin at this point. Not one I’d enjoyed at least. And Chris said to me, “I dare you not to enjoy a rhubarb gin with ginger ale”. So that weekend, I popped to my local, tried it, and have been a gin drinker ever since.

Invitation to photograph the launch

I’d mentioned to Katherine and Chris on a number of occasions my love for photography and how much I loved meeting new people and hearing about their dating stories but also how I enjoyed working with new businesses.

What I didn’t expect, however, was to be cordially invited to the Charles Dickens Museum in London to capture the launch of their first ever spirit, Copperfield London Dry Gin. Not just as their photographer, but as their friend, guest – and their web designer. It was such a lovely event.

Gin tasting mixed with photography isn’t always advised – but they were very pleased with their photos.

Want to try the gin?

Their gin is lovely and very popular. It’s on sale in loads of stockists in the Surrey (the home of the distillery) and Cambridge areas and is now available to buy in John Lewis. And obviously via their website.

They’ve since launched a Vermouth called Chimes.

Have an event coming up?